GS1 Digital Link as the web-connected 2D barcode data layer

Rolling implementation; no separate legal effective date from GS1 Digital Link

Source-backed row

Effective / target: rolling
Date type: standard reference
Segment: standard
Country: Global
Industry: Retail packaging
Last checked: 2026-06-29

Source of record: GS1 Digital Link standard overview

Before and after

Before

A printed package barcode usually resolves only to a GTIN at checkout.

After

A GS1 Digital Link URI can connect the identifier to web content such as product information, recall pages, or instructions while preserving GS1 identification.

Notes

The Digital Link row is a standards/readiness row, not a dated mandate.
Do not imply QR Cat can issue official GS1 identifiers, prefixes, or GTINs.